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Architect wants to communicate design ideas, and explore alternatives
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Owner wants to understand the design as it evolves and be able to provide
valued feedback
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Architect wants to deliver, owner wants delivery, Visarc facilitates communication
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Visualization makes sense to a lot of people, why does it only happen for
some projects?
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Typically available tools are complex and difficult to use well
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Average users produce average results
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Commercial offerings are marketed as presentation applications
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Design testing and performance evaluation are foreign concepts
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Perceived as expensive solution
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